Pure Storage / Mercedes-AMG.
Challenge.
How do Pure Storage efficiently collect, manage and share ever-increasing amounts of data used to improve racecar design and performance.
Strategy.
To create awareness of the team behind Mercedes-AMG Petronas Motorsport’s unfair advantage. To design and build a microsite in conjunction with high profile video animations to amplify brand awareness.
![](https://www.aman-sahota.co.uk/wp-content/uploads/2020/02/custom-–-5.png)
![](https://www.aman-sahota.co.uk/wp-content/uploads/2020/02/custom-–-6.png)
![](https://www.aman-sahota.co.uk/wp-content/uploads/2020/02/custom-–-7.png)
PROTOTYPE WIREFRAMES
Part of the campaign to launch the website consisted of developing animations for the M4 flyover near London, The Canary Wharf tube station and New York.
![](https://www.aman-sahota.co.uk/wp-content/uploads/2020/02/Image1.png)
![](https://www.aman-sahota.co.uk/wp-content/uploads/2020/02/Image2.png)
![](https://www.aman-sahota.co.uk/wp-content/uploads/2020/02/Image3.png)
![](https://www.aman-sahota.co.uk/wp-content/uploads/2020/02/Image4.png)