Pure Storage / Mercedes-AMG.
Challenge.
How do Pure Storage efficiently collect, manage and share ever-increasing amounts of data used to improve racecar design and performance.
Strategy.
To create awareness of the team behind Mercedes-AMG Petronas Motorsport’s unfair advantage. To design and build a microsite in conjunction with high profile video animations to amplify brand awareness.
USERFLOW DIAGRAM
PROTOTYPE WIREFRAMES
UI DESIGN OF MICROSITE
Part of the campaign to launch the website consisted of developing animations for the M4 flyover near London, The Canary Wharf tube station and New York.
